If B&T had a cent for every time someone had said to us that it’s an “interesting” time to be in media, we wouldn’t be rich, but we’d have at least $10.

Channels are exploding and audiences are more slippery than ever. But at the same time, clients are demanding improved results with the same budget as last year or, even worse, lower.

It’s tough out there. But not for these 10 new business bosses. They’re ensuring their agencies are getting the lion’s share of the accounts coming to market. And there have been some very big moves this year, at both global and local levels. These 10 are the people out there winning those pitches and delivering results for their agencies.

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Raj Gupta, chief strategy and growth officer, UM

Gupta joined UM in 2019 after spending a whopping 18 years with MEC (merged with Maxus in 2017 to create Wavemaker), first as the chief strategy officer and adding growth to his remit in 2022. And, frankly, UM has had year to remember in 2024. In May, it won the $217 million-rated global Levi’s account. Then in August, the agency had an enviable double-whammy of wins.

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