Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said.
Last year, Lockheed Martin spent nearly $4 million in measured media, according to Nielsen. That amount does not include internet marketing.
The agencies won the business after a review. Other finalists were Arnold and Doremus.Keiler & Company, Farmington, Conn., was the lead incumbent. Keiler was invited to defend, but did not participate in the review.
Reps at McCann and UM could not be reached, as was the case with those at the Bethesda, Md.-based global security and aerospace company.
Last year, Lockheed Martin’s centennial campaign from Keiler won creative recognition for print and online ads featuring workers and technologies that contributed to the company’s milestone achievements.
The wins follow a string of new business at McCann New York this year, including Pillsbury,Cuervo, United States Postal Service, Frozen Food Council and Ignite Restaurant Group which added Romano’s Macaroni Grill and Brick House Tavern + Tap to McCann’s Joe’s Crab Shack account won last year. The Interpublic agency also landed Zurich Insurance and wasgiven sole responsibility for General Motors’ Chevrolet account.
