Love it or hate it, AI is front-of-mind for many of the A Listers, Campaign’s selection of more than 200 influential media and advertising leaders in the UK, when asked what will shape the next year.

Respondents were almost apologetic about citing AI – because a buzzword can appear an obvious answer – but it is too important a factor for many bosses not to mention.

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Enyi Nwosu
Chief strategy officer
UM

See the full list on Campaign UK.