This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn. Saregama has now expanded into other areas of entertainment like publishing, television software and digital content
LodestarUm has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.
Saregama started operations over 115 years ago and today goes by the name Saregama India Ltd. Saregama is the custodian of over half of all the music ever recorded in India. The company owns the largest music archives in India, one of the biggest in the world.
After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.
