The pink Champagne is flowing in Cannes tonight as UM celebrates an additional 18 award wins! Adding to yesterday’s seven trophies, UM took home another two Gold, six Silver and ten Bronze awards – bringing the week’s current total to 25 coveted Lions. And we aren’t done yet. Here is the list of tonight’s winners. Congratulations to all the celebrated teams! DESIGN GOLD – Best Digital Installations & Events A Field Trip to Mars for Lockheed Martin – U.S. SILVER – Best Live Events A Field Trip to Mars for Lockheed Martin – U.S. CREATIVE EFFECTIVENESS GOLD – Raising Eyebrows and Subscriptions for The Economist – UK SILVER – The Rabbit Race for Media Markt – Germany OUTDOOR SILVER – Best Ambient Experiential & Immersive Digital A Field Trip to Mars for Lockheed Martin – .U.S. SILVER – Best Use of Ambient Outdoor A Field Trip to Mars for Lockheed Martin – U.S. Best Digital Outdoor Static Bill Board BRONZE – Make it Stop for Ethos Travel – UK BRONZE – End This H*** for Ethos Travel – UK BRONZE – Save Me Now for Ethos Travel – UK BRONZE – Help Me God for Ethos Travel – UK BRONZE – F*** My Life for Ethos Travel – UK PR SILVER – Best Live Shows/Concerts/Festivals Pay With Blood for Untold/National Institute of Blood – Romania SILVER – Best Response/Real-Time Activity #AllTreesAreBeautiful for Reese’s – U.S. BRONZE – Best Use of New Technology A Field Trip to Mars for Lockheed Martin – U.S. BRONZE – Best Retail, e-Commerce, Restaurants & Fast Food Bittersweet Pies for Paul – Romania
DIGITAL CRAFT BRONZE – Best Virtual Reality The Field Trip to Mars for Lockheed Martin – U.S. BRONZE – Best Innovative Use of Technology A Field Trip to Mars for Lockheed Martin – U.S. BRONZE – Best Technological Achievement in Digital Craft A Field Trip to Mars for Lockheed Martin – U.S.
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