UM took home 14 awards today at the Cannes Lions Festival. Winning in the Cyber, Creative Data, Media, Mobile and Innovation categories, UM took 4 Gold, 5 Silver and 5 Bronze Lions.

Here is the list of tonight’s winners. Congratulations to all the celebrated teams!

INNOVATION

GOLD – Creative Innovation
The Field Trip to Mars for Lockheed Martin – U.S.

CYBER

GOLD – Live Digital
The Field Trip to Mars for Lockheed Martin – U.S.

SILVER – Spatial Tech
The Field Trip to Mars for Lockheed Martin – U.S.

CREATIVE DATA

SILVER – Data Storytelling
Bittersweet Pies for Paul – Romania

GOLD – Data Visualization
The Field Trip to Mars for Lockheed Martin – U.S.

MEDIA

Use of Ambient Media: Small Scale
BRONZE – Pay With Blood for Untold Festival/National Institute of Blood Transfusion – Romania

BRONZE – Bittersweet Pies for Paul – Romania

BRONZE – Travel, Transport and Leisure
#ComeOnIn for The Sydney Opera House – Australia

BRONZE – Use of Stunts
The Field Trip to Mars for Lockheed Martin – U.S.

BRONZE – Use of Mobile
#ComeOnIn for The Sydney Opera House – Australia

MOBILE

GOLD – Activation by Location
#ComeOnIn for The Sydney Opera House – Australia

SILVER – Content for User Engagement
#ComeOnIn for The Sydney Opera House – Content Australia

SILVER – Co-Creation and User-Generated
#ComeOnIn for The Sydney Opera House – Australia

SILVER – Targeted Communication
#ComeOnIn for The Sydney Opera House – Australia