2016 marked a historic Cannes Lions Festival for UM, capturing 43 wins and 20 shortlists to mark the agency’s best ever performance at the Festival.
UM totaled eight golds, 16 silvers and 19 bronzes across its 18 winning campaigns.
Lockheed Martin’s “The Field Trip to Mars” headlined UM’s group of winners, collecting an incredible 23 total nominations.
UM U.S.: Lockheed Martin – “The Field Trip to Mars”
GOLD
Design: Best Digital Installations & Events
Promo & Activation: Best Corporate Image
Promo & Activation: Best Use of Exhibitions/Installations
Innovation: Creative Innovations
Cyber: Best Live Digital
Creative Data: Data Visualization
SILVER
Direct: Best Use of New Technology
Direct: Best Experience Design
Promo & Activation: Best Use of New Technology
Design: Best Live Events
Outdoor: Best Ambient Experimental & Immersive Digital
Outdoor: Best Use of Ambient Outdoor
Cyber: Best Spatial Tech
Entertainment: Innovation in Brand Experience
BRONZE
Digital Craft: Best Virtual Reality
Digital Craft: Best Innovative Use of Technology
Digital Craft: Best Technological Achievement in Digital Craft
PR: Best Use of New Technology
Media: Use of Stunts
SHORLIST
Titanium
Entertainment: New Technology Brand Experience
Entertainment: Live Brand Experience
PR: Best Events & Stunts
UM Australia: Sydney Opera House – “#ComeOnIn”
GOLD
Mobile: Activation by Location
SILVER
Direct: Response/Real-Time Activity
Mobile: Content for User Engagement
Mobile: Co-Creation & User-Generated Content
DMobile: Targeted Communication
BRONZE
Media: Use of Mobile
Direct: Use of Social Platforms
Media: Travel, Transport & Leisure
Promo & Activation: Best Response/Real-Time Activity
SHORTLIST
Cyber: Travel, Transport & Leisure
Cyber: Response/Real-Time Activity
Cyber: Co-Creation & User-Generated Content
Creative Data: Use of Real-Time Data
Creative Data: Social Data
Mobile: Social Business
Cyber: Innovative Use of Social or Community
Media: Durable Consumer Goods
UM Romania: Paul – “Bittersweet Pies”
SILVER
Creative Data: Data Storytelling
BRONZE:
PR: Best Retail, E-Commerce, Restaurants & Fast Food
Promo & Activation: Best Low Budget Campaign
Media: Use of Ambient – Small Scale
SHORTLIST
Promo & Activation: Best Use of Customer In-Store Experience
UM Romania: Untold/National Institute of Blood – “Pay With Blood”
SILVER
PR: Best Live Shows/Concerts/Festivals
BRONZE
Media: Use of Ambient – Small Scale
SHORTLIST
Media: Use of Events
PR: Best Travel, Leisure, Transport
Direct: Best Use of Ambient Media – Small Scale
UM London: The Economist – “Raising Eyebrows and Subscriptions”
GOLD
Creative Effectiveness
UM Romania: Radio XXI – “Go Mono”
SILVER
Promo & Activation: Best Use of Broadcast
UM U.S.: Reese’s – “#AllTreesAreBeautiful”
SILVER
PR: Best Response/Real-Time Activity
UM Germany: Media Markt – “The Rabbit Race”
SILVER
Creative Effectiveness
UM London: Ethos Travel – “Save Me Now”
BRONZE
Outdoor: Best Digital Outdoor Static Billboard
UM London: Ethos Travel – “End This H***”
BRONZE
Outdoor: Best Digital Outdoor Static Billboard
UM London: Ethos Travel – “F*** My Life”
BRONZE
Outdoor: Best Digital Outdoor Static Billboard
UM London: Ethos Travel – “Make It Stop”
BRONZE
Outdoor: Best Digital Outdoor Static Billboard
UM London: Ethos Travel – “Help Me God”
BRONZE
Outdoor: Best Digital Outdoor Static Billboard
UM Romania: Renasterea Foundation – “Brave Cut”
SHORTLIST
PR: Best Celebrity Endorsement
Media: Use of Co-Creation & User-Generated Content
UM U.S.: U.S. Army – “The Cryptaris Mission”
SHORTLIST
Cyber: Web – Best Branded Games
UM London: Ethos Travel – “Calendar”
SHORTLIST
Design: Best Typography – Poster
UM Australia: Lego – “Make Lego the Star of Christmas”
SHORTLIST
Media: Durable Consumer Goods
UM Australia: Virgin Mobile – “Data Auction”
SHORTLIST
Cyber: Innovative Use of Social or Community
Cannes Young Lions Winners
SILVER
Media: UM/Initiative Spain
Paola Castriel & Nagore Mieres Redondo
