Lodestar UM tallied 13 wins, including Best Ongoing Media Campaign gold for The Musical Journey Continues (Coke), at the 2016 Emvies.
The World’s First Streets Named After Street Kids (Best Media Innovation – OOH & Best Media Innovation – Ambient Media) and A Street Naming Event For Social Change (Best Media Innovation – Events/Experimental & Best Implementation Team of the Year) were the most awarded campaigns for Lodestar, earning two golds apiece.
Other campaigns to earn gold were A Resume From the Future (Best Media Innovation – Direct Marketing) and An Experience That Funded Education for 200 Girls (Best Media Innovation – Events/Experimental).
How Amul Maximized the Farmer’s ROI Against Raging FMCG Bulls was the only other Lodestar campaign with multiple wins, earning silver in both Best Integrated Campaign – Consumer Products and Best Media Strategy – Consumer Products.
In total, Lodestar UM earned seven gold, three silver and three bronze.