UM has been awarded a staggering 24 shortlists for the upcoming Festival of Media Global Awards. This year’s list represents work from UM offices in Germany, Malaysia, Romania, the UK and the U.S.
Best Communications Strategy
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Sunday Grannies for Vodafone – UM Romania
Best Entertainment Platform
Rabbit Race for Media Markt – UM Germany
Best Event/Experiential Campaign
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Creative Use of Media Award
Rabbit Race for Media Markt – UM Germany
Effectiveness Award
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Best Content Creation Award
Rabbit Race for Media Markt – UM Germany
Best Use of Content
#LittleMoneyBigFun for KFC – UM Romania
How Telekom Malaysia Gamified a TV ad to Help Those in Need for Telekom Malaysia – UM Malaysia
Sunday Grannies for Vodafone – UM Romania
Best Use of Video
How Telekom Malaysia Gamified a TV ad to Help Those in Need for Telekom Malaysia – UM Malaysia
Hot N’ Cheezy for KFC – UM Malaysia
Rabbit Race for Media Markt – UM Germany
Best Community Development
Sunday Grannies for Vodafone – UM Romania
Best Digitally Integrated Campaign
Sunday Grannies for Vodafone – UM Romania
Best Use of Mobile
“Bond… James Bond” A Snapchat Secret for Sony Pictures – UM U.S.
Best Social Media Campaign
#LittleMoneyBigFun for KFC – UM Romania
Best Use of Programmatic Technology
Hot N’ Cheezy for KFC – UM Malaysia
Machine-Powered Social for The Economist – UM UK
Best Insight Award
Sunday Grannies for Vodafone – UM Romania
Best Not-For-Profit Campaign
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Pin the Pink for The Renasterea Foundation – UM Romania
Smart Use of Data Award
Machine-Powered Social for The Economist – UM UK
2X Derm Perfect Pairings for Neutrogena/J&J – UM/J3 U.S.
The Festival of Media Global Awards, now in its 9th year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the world. Winners will be announced in Rome on May 19.
