CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and marketing landscape is more digital, fragmented, data rich, and competitive than ever. The modern battleground in marketing is for customer attention and to capture this, CMO’s have had to transform the way they, their teams, and agency partners work and the skills needed are more aligned to that of the CIO than ever before.

3 areas where the CMO and CIO’s can partner on digital transformation are:

1. Internal and External Data

2. Customer Identity

3. Omnichannel Experience

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