Cannes Lions, recognized as one of the most prestigious and coveted awards in the advertising industry, has awarded UM with 4 awards within the Media Lions category.

UM Hong Kong won silver for their exemplary work on “Chok! Chok! Chok!,” creating an iPhone mobile app where teens could interact with a TV commercial by shaking their mobile device in an accelerated motion to receive exclusive content as well as receive instant prizes directly from the screen. Therefore, turning an otherwise traditional TV ad into Hong Kong’s first ever interactive TV gaming promotion.

Secondly, UM Romania won Silver and Bronze for their work on “Romanians Are Smart,” challenging citizens from Romania to be the first country to change its image on the internet.

And last but not least, IUM Sweden won Bronze for “Celebrity Ceasefire,” which utilized an entertainment platform to grab the attention of their audience and help make Direct Mail top of mind for consumers.

Here are the winning UM entries by category:

Silver – Best Use of Mobile Device
“Chok! Chok! Chok!” – by UM Hong Kong
Client: Coca- Cola

Silver – Best Use of Digital Media & Bronze – Fast Moving Consumer Goods
“Romanians Are Smart” – by UM Romania
Client: Kandia Dulce

Bronze – Commercial Public Services incl. Healthcare & Medical
“Celebrity Ceasefire” – by IUM Sweden
Client: The Swedish Post Office

All in all, these award wins are a true testament to UM’s commitment to curious thinking, an innovative spirit and high caliber of work across the globe. Congratulations to all the winners, you’ve done us proud!