Following a highly competitive pitch involving MediaCom and Starcom, UM Australia has been awarded the media account for Coca-Cola South Pacific.

Previously, Coke had split their media, strategic planning and buying arrangements between Naked Communications and Ikon. The UM appointment encompasses both planning and buying and is effective July 1, 2014.

“Winning any pitch is enormously gratifying, but winning the Coca-Cola business is about as good as it gets,” said Mat Baxter, CEO, UM Australia. “Coke is widely acknowledged as one of the best marketers in the world and having them as a client of UM Australia will only help propel our people and product to new heights.”

Congratulations to everyone in the Australian offices!