The Wave 7 rollout continues to gain worldwide momentum.
Seven months after its initial launch in London, Miami and New York, Wave 7 has debuted around the globe – from Chile and Singapore, to Mexico and Greece. This past month saw Wave 7 launches and media buzz in Italy, Austria and South Africa.
Customized for every market, Wave has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this Wave 7 survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.
Wave is the world’s largest and longest-running social media study. The first of its kind, it represents over 1 billion active internet users.