By: The New York Times
Advertising Hall of Achievement, Washington, which honors industry professionals ages 40 and younger, selected its inductees for 2013. They are Adam Bain, president for global revenue at Twitter; B. Bonin Bough, vice president for global media and consumer engagement, Mondelez International; Robert Candelino, vice president of branding for skin care, Unilever; Tara Walpert Levy, managing director for ads marketing at Google and YouTube; Lynn Lewis, global managing partner, J3 UM, part of Universal McCann; Todd Pendleton, chief marketing officer at Samsung Telecommunications America; and Emmanuel Seuge, head of global sports and entertainment at the Coca-Cola Company. Ms. Lewis will also receive the Jack Avrett Volunteer Spirit Award, for public service. The honors are to be presented on Nov. 5 at a luncheon at the Beverly Hilton hotel.
Amazon, Seattle, named Initiative, part of the Mediabrands division of the Interpublic Group of Companies, as its worldwide media agency. The assignment, with spending estimated at $300 million, had been handled by Mindshare, part of the GroupM division of WPP.
Anomaly, New York, part of MDC Partners, said it would open an office in Shanghai, its first in Asia. The agency also has offices in Amsterdam, London and Toronto. The office is the second for an MDC agency in China; Allison & Partners has a global China practice based in Beijing.
Apple remained in first place in the 2013 edition of the BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP, London, and conducted by the Millward Brown Optimor unit of its Millward Brown division. However, the value of the Apple brand grew only 1 percent compared with 2012, according to the study. The rest of the top 10, in descending order, were: No. 2, Google, which was No. 3 in 2012; No. 3, I.B.M., No. 2 last year; No. 4, McDonald’s, again in fourth place; No. 5, Coca-Cola, up a notch from No. 6; No. 6, AT&T, up from No. 8; No. 7, Microsoft, down from fifth; No. 8, Marlboro, down from No. 7; No. 9, Visa, a gain from 15th; and No. 10, China Mobile, unchanged.
Association of National Advertisers, New York, is offering for the first time an award that is to recognize leadership in using analytics to help produce successful marketing programs. Members of the association will be eligible for the award, which is being sponsored by MarketShare and offers a $50,000 cash prize. The first Marketing Analytics Leadership Award is to be presented at the association’s annual conference, to be held in Phoenix Oct. 3- 6.
Clio Awards, New York, part of Guggenheim Digital Media, plans to produce a new event honoring creative excellence in the fashion and beauty industries, called the Clio Image Awards. Women’s Wear Daily, owned by Advance Publications, will be the founding media partner for the new awards. Entries will be accepted from November through March 2014, with the first awards to be presented in May 2014.
Cramer-Krasselt, Chicago, kept a large account as its New York office won a large account. Porsche Cars North America, Atlanta, which is owned by Volkswagen, decided to keep its creative account at Cramer-Krasselt, which has handled the assignment since 2007. The decision came after a six-month review that also included four other agencies: Crispin Porter & Bogusky, part of MDC Partners; Droga5; McKinney, part of Cheil Worldwide; and Olson. Porsche Cars spends more than $20 million a year on advertising. And the Patrón Spirits Company, Las Vegas, named the Cramer-Krasselt New York office as the agency of record for United States brand positioning and advertising for Patrón tequila, in a decision that came after the agency created the Patrón Christmas holiday campaign last year. The assignment, with annual spending estimated at $20 million, had previously been handled by the Richards Group, Dallas.
Effie Worldwide, New York, presented its annual awards for North America. The North American Grand Effie, the award for best in show, was presented to “The Vet and the N00b,” a campaign to promote the Activision Blizzard video game “Call of Duty: Modern Warfare 3.” The campaign was led by 72andSunny, part of MDC Partners; the other agencies participating were OMD, part of the Omnicom Group; SapientNitro, part of Sapient; and Edelman, part of Daniel J. Edelman Worldwide. Also, based on an annual analysis of data about winners of and finalists for the North American Effie Awards, Procter & Gamble was named the most effective advertiser; Mizuno, most effective brand; Ogilvy & Mather Worldwide, part of WPP, most effective advertising agency network; Ogilvy & Mather New York, most effective individual agency office; and Wieden & Kennedy, most effective independently owned advertising agency.
Barry Frey joined the Digital Place-Based Advertising Association, New York, as president and chief executive. He succeeds Susan Danaher, to left to become executive vice president and chief revenue officer at Adspace Digital Mall Network. Mr. Frey had most recently been a senior adviser at Sonenshine Partners, New York, and before that worked at Cablevision.
Marianne Gambelli joined Horizon Media, New York, as executive vice president and chief investment officer. She assumes duties from Aaron Cohen, executive vice president and chief media negotiation officer, who, the agency said, is moving to a senior advisory role, reporting to Bill Koenigsberg, president and chief executive. Ms. Gambelli had most recently been president for NBC broadcast sales at NBCUniversal, New York, part of Comcast.
Jayne Jamison, vice president, publisher and chief revenue officer at Seventeen, New York, part of the Hearst Magazines unit of the Hearst Corporation, will also oversee Redbook magazine, taking the new title of vice president and publishing director for Seventeen and Redbook. She assumes the duties for Redbook from Mary E. Morgan, who had been vice president, publisher and chief revenue officer. Ms. Morgan resigned, Hearst Magazines said.
Salar Kamangar, chief executive of YouTube and senior vice president for video at the parent, Google, will be honored on June 19 as the Media Person of the Year for 2013 at the Cannes Lions International Festival of Creativity. The festival, the 60th, will be held in Cannes, France, from June 16 through 22.
Kevin Kohn joined the New York office of Lotame Solutions in a new post, chief revenue officer. He had most recently been senior vice president and general manager of general markets at LivePerson, New York.
JP Kyrillos joined The Daily Meal, New York, part of the Spanfeller Media Group, as president, filling a vacant post. He had most recently been publisher at Travel & Leisure magazine, part of the American Express American Express Publishing Corporation, which is a unit of the American Express Company and is managed by the Time Inc. unit of Time Warner.
Late July Organic Snacks, Barnstable, Mass., chose Haberman, Minneapolis, to handle the brand’s 2013 campaign and social marketing expansion. Billings were not disclosed. There had been no previous agency.
Jason Shafton joined Comedy Central, New York, part of Viacom, as vice president for brand marketing. He succeeds Deena Stern, who left in February to join the new Esquire Network, part of the NBCUniversal division of Comcast, as head of marketing. Mr. Shafton had been head of the Google Play product and social marketing at Google.
Signature Brands, Ocala, Fla., chose Eric Mower & Associates, Syracuse, to help the company introduce Breyers Ice Cream Toppings. Spending has not been determined. Signature is using the Breyers name under a licensing agreement with the Breyers parent, Unilever. The account is being managed from the Mower office in Buffalo; many of the elements of the campaign are being produced agencywide.
Traffic Audit Bureau for Media Measurement, New York, said that its board had approved financing for research into measurement of digital billboards. The organization already measures audiences for other types of outdoor signs as part of its Out of Home Ratings system. The goal of the new initiative is to find a way to report the audiences for each ad that appears on a digital sign rather than a rating for the sign itself. The organization will work with Inrix, which provides traffic information, and Perception Research Services, the primary supplier for the original eye-tracking study as the Out of Home Ratings system was brought out.
Steve Woolway joined Aerify Media, New York, in a new post, chief revenue officer. He had been vice president for sales and business development at Mediaocean, New York.
Jay Zasa rejoined R/GA, New York, part of the Interpublic Group of Companies, as senior vice president and executive creative director for campaigns, which the agency described as a new role. He had been an executive creative director at the Barbarian Group, New York, owned by Cheil Worldwide, and before that spent five years at R/GA, most recently as an executive creative director.
