Tourism and Events Queensland, the Queensland Government’s lead marketing, experience development and major events agency, has appointed UM as its media strategy and planning agency for future domestic and New Zealand campaigns.
At the completion of a competitive pitch process, UM was chosen from a shortlist that included two other leading media communications agencies. The appointment is effective beginning April 1 and will be handled by UM’s Brisbane office.
Steve McRoberts, Group Executive Director Marketing for Tourism and Events Queensland, stated that agencies were required to provide credentials together with a comprehensive strategic recommendation.
“UM Brisbane presented an impressive submission, backed by strategic research, and demonstrated the agency understood Tourism and Events Queensland’s focus and the needs of the state’s diverse destinations,” said McRoberts.
“We’re thrilled to welcome Tourism and Events Queensland as our newest client,” said UM Australia CEO Mat Baxter. “To win one of Australia’s most prestigious media assignments is testament to the creative and strategic strength of our Brisbane office. We can’t wait to get started.”
Congratulations to the Australian team on yet another impressive win.