After a highly competitive pitch, UM Germany has won the European media account for Bridgestone, the world’s largest tire and rubber manufacturer.
As part of the global media assignment, UM Germany will handle all media within Europe for the premium tire brand and will develop the media planning and buying strategy.
UM won this account with a comprehensive and integrated strategy to increase brand awareness, and tie in the existing online portal “beeneverywhere.eu” as a pivotal point to bring people closer to the Bridgestone philosophy– “Serving Society with Superior Quality.”
“We are thrilled by the opportunity to partner with Bridgestone Europe and keen to give them competitive advantage in the marketplace through curiosity, innovation and creativity,” said Sven Weisbrich, CEO UM Germany.
Bridgestone is an impressive global brand with a strong history in delivering quality product to customers. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees.
This win demonstrates the incredible strength in UM’s global network. Congratulations UM Germany!