It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns!
Tourism Australia’s “Dundee: The Son of a Legend Returns Home” was UM’s big winner at the show, collecting eight Lions across five different categories.
UM also added the prestigious Titanium and Glass Lions to their mantle for work on “Dundee: The Son of a Legend Returns Home” for Tourism Australia and “#NoConditionsApply Sindoor Khela” for Times of India Group respectively.
Six of our global offices made it to the podium as work from Los Angeles, New York, Australia, Romania, London and Lodestar UM was celebrated for their achievement at the festival.
Check out the full list of winners from our incredible showing below!
Media Lions
GOLD: Use of Social Platforms – Tourism Australia – “Aussie News Today” – UM Australia (led by Clemenger BBDO Sydney)
SILVER: Use of Branded Content created for Digital or Social – Tourism Australia – “DUNDEE” – UM Australia
BRONZE: Use of Branded Content created for Digital or Social – Tourism Australia – “Aussie News Today” – UM Australia (led by Clemenger BBDO Sydney)
SHORTLIST: Use of Mobile – Coca-Cola – “Seen” – UM Romania (led by McCann Bucharest)
SHORTLIST: Excellence in Media Insights & Strategy – Tourism Australia – “DUNDEE” – UM Australia
SHORTLIST: Use of Integrated Media – Tourism Australia – “DUNDEE” – UM Australia
SHORTLIST: Use of Social Platforms – Coca-Cola – “FantaXYou” – UM London
SHORTLIST: Media / Entertainment – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM
Titanium Lions
WINNER: Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SHORTLIST: Spotify – “I’m With The Banned” – UM New York (led by Spotify)
Glass – The Lion for Change
WINNER: Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
Social & Influencer Lions
GOLD: Multi-platform Social Campaign – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
GOLD: Reach & Impact – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
GOLD: Travel – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SILVER: Social Video – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SHORTLIST: Corporate Social Responsibility – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
Direct Lions
GOLD: Single Country Campaign – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
BRONZE: Low Budget / High Impact Campaign – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
SHORTLIST: Low Budget / High Impact Campaign – Beau Monde Style – “Bihor Couture” – UM Romania (led by McCann Bucharest)
SHORTLIST: Acquisition & Retention – Spotify – “Your 2017 Wrapped
PR Lions
GOLD: Low Budget / High Impact Campaign – Beau Monde Style – “Bihor Couture” – UM Romania (led by McCann Bucharest)
SILVER: Brand Voice & Strategic Storytelling – Beau Monde Style – “Bihor Couture” – UM Romania (led by McCann Bucharest)
SHORTLIST: Corporate Social Responsibility – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
Outdoor Lions
SILVER: Transit – Spotify – “David Bowie is Here”
SHORTLIST: Displays – Spotify – “David Bowie is Here”
SHORTLIST: Special Build – Spotify – “David Bowie is Here”
Entertainment for Music Lions
GOLD: Excellence in Music / Brand Partnership – Spotify – “David Bowie is Here”
SILVER: Use of Original Composition – Spotify – “I’m With The Banned” – UM New York (led by Spotify)
SHORTLIST: Artist Associated Events / Stunt in Partnership with a Brand/Cause – Spotify – “Rapcaviar Pantheon” – UM New York (led by Spotify)
Film Craft Lions
SHORTLIST: Production Design / Art Direction – Powerade (Coca-Cola) – Powerade Movie: That’s Some Kind of Power – UM New York (led by W+K Portland)
SHORTLIST: Production Design / Art Direction – Powerade (Coca-Cola) – Powerade Ankles: That’s Some Kind of Power – UM New York (led by W+K Portland)
Entertainment Lions
SILVER: Audience Engagement or Distribution Strategy for Branded Content – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SHORTLIST: TV & VOD: Non-Fiction – Spotify – “I’m With The Banned” – UM New York (led by Spotify)
SHORTLIST: Online: Fiction – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SHORTLIST: Online: Non-Fiction – Spotify – “I’m With The Banned” – UM New York (led by Spotify)
SHORTLIST: Brand Integration & Sponsorships / Partnerships for Branded Content – Sony Pictures Entertainment – “I’m Just Trying to Watch the Game!” Spider-Man: Homecoming & The NBA Finals – UM Los Angeles
SHORTLIST: Talent: Film, Series & Audio – Tourism Australia – “Dundee: The Son of a Legend Returns Home” – UM New York / UM Australia (led by Droga5)
SHORTLIST: Talent: Film, Series & Audio – Spotify – “I’m With The Banned” – UM New York (led by Spotify)
Brand Experience & Activation Lions
BRONZE: Media / Entertainment – Beau Monde Style – “Bihor Couture” – UM Romania (led by McCann Bucharest)
BRONZE: Single Country Campaign – Times of India Group – “#NoConditionsApply Sindoor Khela” – Lodestar UM (led by FCB India)
Creative Data Lions
SHORTLIST: Data Storytelling – Spotify – “2017 Wrapped” – UM New York (led by Spotify)
Film Lions
SILVER: Travel – Tourism Australia – Dundee: Full Cast Trailer – UM New York / UM Australia (led by Droga5)
SHORTLIST: Food & Drink – Powerade (Coca-Cola) – “Ankles” – UM New York (led by W+K Portland)
Sustainability Development Goals Lions
SHORTLIST: Decent Work and Economic Growth – – Beau Monde Style – “Bihor Couture” – UM Romania (led by McCann Bucharest)
Design Lions
SHORTLIST: Spatial & Sculptural Installation and Experience – Spotify – “David Bowie is Here”
Industry Craft Lions
SHORTLIST: Art Direction (Outdoor) – Spotify – “David Bowie is Here”
