Nakano UK Vinegar, the new owner of the Branston pickle brand, has appointed UM London as its media company after a three way pitch against other agencies.
UM London will begin working on the account immediately to reintroduce consumers to Branston, which has not had a major advertising push for several years. The work will launch during the 2014 holiday season.
The creative agency, Mcgarrybowen, and UM will also work on campaigns for Haywards pickles and Sarson’s vinegar, which are also in the Nakano family after being acquired from Premier Foods in 2012.