UM London has become the first UK media agency to launch its own curated newsfeed smartphone app, designed specifically for Microsoft’s Windows Phone.  The free app has been created in association with media partners InSkin Media, ITN Productions and Metro.

The app, also available on the iPhone, serves the needs of busy UM employees, clients, partners and intermediaries with a daily overview of relevant media and marketing news.  It also provides “regular” updates of UM and news on clients such as Microsoft, MasterCard, H+M, Tiffany & co, Grey Goose, Royal Mail and others.

The app will be well balanced with other marketing agency news in order to appeal to non-UM professionals.  It will be interesting to see its response and how many other agencies will follow in UM London’s footsteps to build out their own news apps!