Twitter says people are “more comfortable sharing everyday thoughts” when messages are set to disappear. “We hope that those people who are not usually comfortable with tweeting use Fleets to talk about the reflections that come to their head,” according to Twitter.
Posts won’t feature the “like,” “retweet” or “embed” options, either, something the company may backpedal on in the future, says Joshua Lowcock, chief digital officer at Universal McCann (UM).
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