Congratulations to UM Canada and UM Detroit on their recent North American Effie wins!
UM Canada was awarded Silver in the Yearly Topical: Branded Utility category for their “Budweiser Red Light: Goals Across Canada” campaign created for Budweiser.
UM Detroit took home Bronze in the Sustained Success category for their work on the “Pure Michigan” Hunting & Fishing Campaign for MEDC Travel!
The digital campaign ran from April to November in 2013, delivering an innovative and unique way to present and promote Michigan’s hunting and fishing opportunities to a regional audience.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
The North American Effies were presented on Thursday, June 5 at Cipriani’s 42nd Street in New York City.
Congratulations to both Canada and Detroit on their outstanding accomplishments.