They are celebrating in Paris as UM took home Gold at the Media Grand Prix Awards in the Branded Content category (in collaboration with Wunderman) for their work on behalf of Microsoft. UM Paris was lauded for its product integration of the Surface tablet during the recent NRJ Music Awards.

The Surface Pro 3, whose tag line is, “The tablet that can replace your laptop,” is the newest incarnation of the tablet, which is positioned as a mobile-PC hybrid.  Strategic efforts at UM Paris were led by Sophie Poncet, Account Director, in conjunction with Vanessa Duvivier of Wunderman.

The Grand Prix Awards for Branded Content, now in their fifth year, acknowledge superior editorial and branding strategies.