Battery, portable lighting and automotive care products manufacturer Energizer Holdings has named UM as its global media agency partner, expanding the IPG Mediabrands agency’s previous scope of work with the company.

UM began working on media planning and buying duties for the flagship Energizer brand in North America early last year, with the relationship later growing to include Armor All and Rayovac in U.S.

Now, UM will handle media for the company’s full global portfolio of brands: Energizer, Armor All, Eveready, Rayovac, STP, Varta, A/C Pro, Refresh Your Car!, California Scents, Driven, Bahama & Co., LEXOL, Eagle One, Nu Finish, Scratch Doctor, and Tuff Stuff.

“After an exceptional year of innovation and partnership, we are excited to once again expand our relationship with UM,” said Lori Shambo, global CMO of Energizer Holdings.

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