The TV ad market will go from famine to feast with the NBA slated to return on July 31. However, starved as audiences and advertisers have been for live sports, now the question is whether viewers can stomach the buffet of games coming their way, especially in September with the NBA playoffs likely going up against the start of the NFL’s regular season and potentially college football, NHL playoffs and even MLB games.

“Don’t forget a late major season in golf. Kentucky Derby. Preakness. All of the highlights of the spring are going to be packed against the backdrop of the NFL, which has never happened before,” said Jeff Gagne, svp of strategic investments at Havas Media.

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