UM Singapore was awarded top honors five times at the Singapore Media Awards, including the Grand Prix and Media Person of the Year award for Anita Yeong.
UM took the Grand Prix for the “Red Cross Connection” campaign created for the Singapore Red Cross Society. The campaign centered on a Facebook app that sent sharable alerts to users when a blood donation was needed. The campaign was also the winner in two additional categories. Here a complete list of the UM Singapore wins:
Grand Prix
The Red Cross Connection for Singapore Red Cross Society
Best Youth Marketing Campaign
The Red Cross Connection for Singapore Red Cross Society
Best Social Media Campaign
The Red Cross Connection for Singapore Red Cross Society
Best CSR Campaign
The $5 Challenge for Caritas Singapore
Media Person of the Year
Anita Yeong
The Singapore Media Awards are organized by the Association of Accredited Advertising Agents Singapore (4As), a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies and related business in Singapore.