UM Poland has secured three nominations for this year’s Polish Effie awards.

This year’s nominees include two campaigns created on behalf of PKO Polish Bank – “Achilles” and “Perfect Bank Employee” – and one for “So Take Care of Your Grains” campaign for Bakoma.

This year’s awards received 170 campaign submissions in 20 categories. All projects were evaluated by a 75-member jury chaired by Catherine Goli, Director General, Nivea Poland. The results will be announced on October 6 during a gala ceremony at the Teatr Wielki, the Grand Theatre and National Opera in Warsaw.

Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effie Awards recognize any and all forms of marketing communication that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programs.