The food delivery platform’s total media spend is $128 million
Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record.
The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to COMvergence, which also estimated media spend for Grubhub is $128 million, including $88 million offline and $40 million in digital.
UM will manage all strategy, planning, buying, and data and analytics for Grubhub while supporting its expansion.
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