With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds.
For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping the agency and its clients to navigate the pandemic, sees things slightly differently. For media agencies, the impact of COVID-19 has been less damaging than it might have been – because of the experience of another crisis just over a decade ago.
For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping the agency and its clients to navigate the pandemic, sees things slightly differently. For media agencies, the impact of COVID-19 has been less damaging than it might have been – because of the experience of another crisis just over a decade ago.
Read the article on Campaign UK.