In today’s era of media fragmentation, old models simply don’t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions.
• Daryl Lee, Global CEO, UM
• Edgardo Tettamanti, SVP Marketing LAC, MasterCard
• Rochelle Deckelbaum, SVP, East Coast Lead, UM Studios
• Nagisa Manabe, Chief Marketing and Sales Officer, US Post Office