Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports.
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The reported concession comes at the same time when Google remains in Europe’s crosshairs. There, the Digital Markets Act became law earlier this week.
“[As per this law], divestiture may not be a foregone conclusion, in contrast to the U.S bipartisan proposal,” said Arielle Garcia, chief privacy officer at UM Worldwide.
Even if Google were to break up its ad-tech business, “it remains to be seen whether spinning off parts of its ads business into a separate company under Alphabet would suffice to alleviate U.S.-side scrutiny,” Garcia added.
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