DARYL LEE
Global CEO, UM
2014 Media Lions Juror

“To me, creativity is something that sparks the imagination about a brand in an ingenious way. And I like the idea of ingenuity, because it captures some of the excitement about technology, but it always puts it in the context of an idea. … Sometimes it involves great technology, and sometimes it involves putting a lovely insert into a newspaper and sending it to all the people in the nation.”

For additional videos on creativity from the following 2014 Cannes Lions jurors, click here