Consumer data privacy and protection are at the heart of growing concerns around OpenAI’s wildly popular ChatGPT and similar AI programs. Now, the pressure is mounting on lawmakers across the globe.

Europe’s preeminent data protection authority, the European Data Protection Board (EDPB) announced last week that it’s assembling a task force focused on ChatGPT, the OpenAI-backed generative artificial intelligence (AI) program that, since its November launch, has made a splash as the fastest-growing consumer application in history.

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Though there are a plethora of potential concerns about data protection and security within the context of AI, Ariell Garcia, chief privacy officer at ad agency UM Worldwide, says that “privacy concerns surrounding ChatGPT and generative AI can broadly be thought of as falling into two categories: those relating to the inputs, and those relating to the impacts.”

Read more in The Drum.