On Tuesday, the Writers’ Guild of America began a strike after six weeks of negotiations broke down between the guild and the Alliance of Motion Picture and Television Producers — which includes Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony.

Marketers and agency execs say that they are watching the strike closely to understand what the impact may be for advertisers in the coming weeks but that it’s early days and difficult to read the tea leaves. Advertisers are already asking questions about the length of the strike, according to agency execs, who say they hope it can be resolved soon.

Read more in Digiday.