Family-owned brewery, Duvel Moortgat, has selected UM Netherlands as its media agency of record. UM will now handle media responsibilities for the company’s most popular brands including Duvel, Vedett, Liefmans, De Koninck and Chouffe.

Duvel Moortgat Brewery (Brouwerij Duvel Moortgat) was founded in 1871. Its strong golden pale ale, Duvel, is the company’s best known product which is exported to more than 40 countries.

“We are convinced that with UM, we will achieve our business objectives and continue building our beautiful beer brands,” said Saskia ter Meulen, Head of Marketing for Duvel Moortgat Netherlands.

Rik Ruts, Managing Director, UM Netherlands echoed the sentiment, saying “we are extremely proud to work for these wonderful, authentic beer brands. We see great opportunity based on our understanding, knowledge and ideas to build a smart media strategy that will propel the Duvel Moortgat brands forward.”

Duvel Moortgat is a privately held company headquartered in Breendonk, Belgium.