UM MENA has racked up a total of 26 shortlists across several categories for Festival of Media MENA and the MENA Digital Awards.

The first awards program designed exclusively to honor digital efforts, the MENA Digital Awards celebrate the best of digital innovation and media in the region. UM has been shortlisted in the following categories:

Best Use of Data

Sprite Profile Picture Campaign for Coca-Cola – UM MENA

Oriental Fragrances for L’Oreal – UM MENA

Elvive Oil Shampoo for L’Oreal – UM MENA

Best Performance Campaign

Chnia Tarbijtek (Share a Coke, Tunisia) for Coca-Cola – UM MENA

Best Application (Mobile Tablet)

Share a Coke for Coca-Cola – UM MENA

Best Use of Mobile

Oriental Fragrances for L’Oreal – UM MENA

Best Use of Social Media

Fanta Masters for Coca-Coal – UM MENA

Chnia Tarbijtek (Share a Coke, Tunisia) for Coca-Cola – UM MENA

Best Use of Video

Social Media Guard for Coca-Cola – UM MENA

Best Viral Campaign

Social Media Guard for Coca-Cola – UM MENA

Share a Coke for Coca-Cola – UM Cairo

Best Integrated Digital Campaign

CSR Ebtedi Campaign for Mobini – UM MENA

Chnia Tarbijtek (Share a Coke, Tunisia) for Coca-Cola – UM MENA

Best Integrated Media Campaign

Fanta Masters for Coca-Cola – UM MENA

Red Chili for McDonald’s UAE – UM MENA

World Cup Anthem for Coca-Cola – UM Cairo

Ebtedy for Mobinil – UM Cairo

Digital PR

Chnia Tarbijtek (Share a Coke, Tunisia) for Coca-Cola – UM MENA

Digital Cause Marketing

Arwa – The Price of Water for Coca-Cola – UM MENA

Digital Activation

Live With Confidence for Coca-Cola – UM MENA

UM added to the shortlist tally, picking up an additional six recognitions for the inaugural Festival of Media Awards to be held in April. Here are the six campaigns in contention for top honors:

Best Launch Campaign

Share a Coke – Lebanon for Coca-Cola – UM Lebanon

World Cup Anthem for Coca-Cola – UM Cairo

Best Social Media Strategy

Share a Coke – Egypt for Coca-Cola – UM Cairo

Best Use of Video

Social Media Guard for Coca-Cola – UM MENA

Creative Use of Media Award

Yas Island “Let’s Go” for Yas Water World – UM MENA

Smart Use of Data Award

Byblos Bank First of a Kind TV Study for Byblos Bank Azka Banking – UM Lebanon

Following the continued success of Festival of Media Global, Asia and LatAm, Festival of Media MENA makes its debut this year as a joint venture between C Squared and Mediaquest. Honoring the most innovative media owners and the world’s most powerful and progressive markets, the awards will be handed out on April 15 in Dubai.

Best of luck to our MENA, Cairo and Lebanon offices!