UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, “Building a Better Future.” The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of community and care.

“As we continue to focus our efforts around the three key pillars of equity, sustainability and wellness, it’s truly heartening to see the very real impact that our people are making in their local communities,” said UM APAC President, Kasper Aakerlund. “Many of these relationships with NGO’s and social service programs have been building over a number of years now, and the impact of connecting and collaborating at a human level within your local community is incredibly powerful.”

Read more in Campaign Brief Asia.