In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech.
It’s just the latest move by media agencies — given the white hot heat thrown off in the commerce media/retail media sector — to find any number of ways to harness that energy.
Read more in Digiday.