In the face of an evolving cost-of-living crisis, Money Talks, our latest research conducted in patronship with MoneySuperMarket and CALM, delves into the profound impact that financial pressures have on individuals’ lives, shedding light on the human stories behind the economic statistics. As an agency committed to understanding consumers and recognising the pivotal role that brands play in society, we believe it’s imperative to navigate these unsettling times with empathy and resilience – and for marketers across all sectors to be sensitive to the realities in which they are operating.

This report will give you an understanding of:

• How UK society is experiencing the cost-of-living crisis
• The repercussions that the cost-of-living crisis is having on behaviours, attitudes and mental health
• How different communities are experiencing the cost-of-living crisis differently
• How brand and companies can communicate and contribute positively and sensitively during the ongoing financial pressures

Consumers, now more than ever, are compelled to reassess their purchasing habits. The escalating costs of essentials such as food, energy, travel, and household bills are reshaping financial realities and fostering a climate of anxiety across the UK. The repercussions are not solely economic; they extend into the mental health of our communities.

Our research uncovers the harsh reality that individuals, who are facing financial strain, are making significant sacrifices to balance household budgets. This is not just a matter of numbers; it is leaving a lasting imprint on mental well-being. Breaking the silence surrounding money matters is now an imperative. At UM, we understand the importance of tackling these issues head-on, which is why our UK by UM Research programme is dedicated not only to addressing the pressing challenges faced by the communities but also to guiding brands in responding appropriately to these challenges, fostering a more supportive and responsive environment.

We invite you to explore the comprehensive insights within our report, which not only elucidates the challenges but also paves the way for collaborative solutions. Download the full report now and join us in shaping a future where understanding, empathy, and support are at the forefront of navigating the complexities brought about by the cost-of-living crisis.

Please submit your email to download our Money Talks report.

For more information please reach out to [email protected], Group Insight Director or [email protected], Marketing Senior Manager.