UM has been appointed media agency of record for global car manufacturer Chery, following a pitch.

The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.

“UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms,” says Anathea Ruys, CEO of UM.

“With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape.”

Chery was impressed with UM’s understanding of the business and the agency’s creativity and strong effectiveness record.

Read more in Ad News Australia.