Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting.
With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the goal of driving investments solely toward campaigns for an intended target audience.
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Another advantage for audio may be attracting younger listeners. Marcy Greenberger, chief investment officer at UM, mentioned that audio investments are relatively flat — but clients looking to target a younger audience are increasing their spend.
“Within the audio space, spend is shifting from streaming audio to podcasts, given the growth in podcast listening,” Greenberger said.
Read more in Digiday.