One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising.

With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale, there’s fragmentation.

Watch UM Chief Investment Officer Marcy Greenberger’s interview on Digiday.

UM US (Global Headquarters)
Privacy Overview

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

You can adjust all of your cookie settings by navigating the tabs on the left hand side.