UM has launched a global omnichannel media planning proposition that aims to “stand against bland” in the era of AI. The “Full Colour Media” approach seeks to move against the grain of generic algorithm-driven media planning and towards recentring brand-driven advertising at the heart of media. It is underpinned by a new body of custom
Author: Marissa Hermo
Campaign has revealed the 2025 Agency of the Year shortlist for the U.S. The agencies and individuals on this list have demonstrated breakthrough storytelling, memorable creative and media effectiveness across a variety of categories, including creative, media, innovation, PR and leadership. The winners and honorees will be announced and celebrated at a live event at
To compete with AI, agencies must do what they’ve always done best, says Dan Chapman, global chief strategy officer at UM, part of IPG Mediabrands: focus on finding a brand’s true difference. In the second law of thermodynamics, entropy describes an inevitable decline into disorder within a closed system. Applied to marketing, this principle translates
In 2025, media agencies can expect their workload to diversify and get bigger, according to media agency bosses Natalie Cummins, Henry Daglish and Kara Osborne. … Osborne, chief executive of UM London, wants agencies to be seen as a “true business partner” in the year 2025 so that they can tackle next year’s key issue
It’s a new year, which means plenty of opportunity for growth and change in the world of TV. Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shifting consumption. Now, it appears that ad-supported streaming, new forms of measurement, and commerce media are set to take center stage. As
Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending. Agencies and networks that participated in the focus group were: UM Assembly Global Horizon Media Magna Global Mediahub Novus PMG Publicis Media … “A lot of
By Saleah Blancaflor The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared.
At last week’s 2024 conference, Nielsen Senior Vice President Kristin Vento showed a most revealing slide, in her presentation with Adam Isselbacher, Senior Vice President, Group Director, Research & Analytics, IPG Mediabrands’ UM. Nielsen, far from their image among the uninitiated, is a leader in the use of big data, having 50 million households of
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. … But according to Chad Stoller, chief innovation officer at Universal McCann (which is
Perplexity has unveiled its AI-driven ecommerce feature, ‘Buy with Pro,’ for its U.S. Pro users. Previously dubbed ‘Pro Shop,’ consumers can now purchase items directly from Perplexity’s app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete
