For years, Google’s YouTube couldn’t get any respect from the TV industry. TV marketers wouldn’t go near it out of fear that their ads would be tainted by running alongside YouTube’s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising.
Author: Marissa Hermo
On Tuesday, the Writers’ Guild of America began a strike after six weeks of negotiations broke down between the guild and the Alliance of Motion Picture and Television Producers — which includes Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony. Marketers and agency execs say that they are watching the strike closely to
The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side of the pond. The redesigned digital platforms are expected to roll out globally by next year. The BBC isn’t the only large, global news organization working on overhauling its digital presence. CNN is
For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years
Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday – a decision the union’s board came to unanimously, per a tweet sent by the group’s western chapter. The decision came after six weeks of ongoing negotiations between WGA and the
The rate-card cost of placing an ad in Vogue ranges from £15,000 to £160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash. In a Radio 4 interview to highlight his magazine’s disability-focused May edition, Edward Enninful disclosed his role in dispensing with creative from major
UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with
Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young
Consumer data privacy and protection are at the heart of growing concerns around OpenAI’s wildly popular ChatGPT and similar AI programs. Now, the pressure is mounting on lawmakers across the globe. Europe’s preeminent data protection authority, the European Data Protection Board (EDPB) announced last week that it’s assembling a task force focused on ChatGPT, the
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how
