In APAC, there has never been access to so much engaging and varied content—from global blockbusters and hyperlocal dramas to breakout hits that find a universal audience. Consumers are constantly looking to be entertained, and they are consuming more content than ever before. Insider Intelligence has projected that across APAC, there will be a total
Author: Marissa Hermo
Clients seem to change agencies with alarming regularity, but, says UM’s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties. Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury’s lasted 40 years, and even
Anathea Ruys is a seasoned CEO with over 25 years of leadership experience spanning Australia, New Zealand, the USA, and the Asia Pacific. As the CEO of UM Australia, her career is marked by a strong commitment to bridging the gap between brands and consumers to foster substantial business growth. Committed to inclusivity, she actively supports
UM Australia recently held its annual Impact Day, a global initiative that saw offices worldwide close their doors as employees participated in community service. The event saw over 3,200 employees across 50+ countries and 100+ offices participate, including over 400 employees from Sydney, Melbourne, Brisbane, and Canberra. The theme for this year’s event was ‘ONE
Globally, more than 3,200 Employees across more than 50 countries have united to “give back to local communities”. IPG Mediabrands media agency UM held its seventh global Impact Day yesterday with more than 400 employees from Sydney, Melbourne, Brisbane and Canberra united working with domestic abuse organisations Rize Up and Roudabout Canberra to raise funds
Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, today announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core
UM, a global media agency network of IPG Mediabrands, today announced its seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage. … “Impact Day
This week’s agency news, people on the move and brand buzz. … For Good UM announced its seventh global Impact Day, in which employees across its global offices will participate in various charity events including beach cleanups, walk-a-thons and food bank donations. Read more on Campaign US.
UM, a global media agency network of IPG Mediabrands, today announced its seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage. UM employees will participate in
Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC’s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.
