Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election
Author: Marissa Hermo
Mental well-being is an increasingly important concern for U.S. workers—which means it’s increasingly important for U.S. employers as well. Initiatives promoting mental health are being integrated more and more into workplace policies, with strategies like expanded access to counseling and stress-reduction workshops, as flexible arrangements are becoming more commonplace to support work-life balance. To spotlight
Levi’s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. The IPG Mediabrands agency was named Levi’s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group’s OMD was the
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. “That’s a sizable audience for
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising. With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale,
Universal McCann, McCann Worldgroup, Snowflake and Zoom are early users of Enterprise Pro Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising
The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. On June 3, 2024, AdExchanger and AdMonsters presentED awards to the 2024 Top Women in Media and Ad Tech Honorees at the always fun
What counts as a taboo topic in 2024? And what role should brands role in tackling them? Ahead of our Future of Brands conference next week which will tackel this question, and the role of responsible media and inclusivity in advertising across its sessions, The Media Leader asked speakers, agencies and strategists if they thought
In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However,
Global Agency Network of the Year – UM At UM, we’re obsessed with growth. Short- and long-term growth. Lifetime growth. Our relentless focus on growth powers how we show up for our clients, our people and our communities. Our growth strategies are rooted in creating meaningful work in close partnership with our clients; driving employee
