For starters, they have to acknowledge cultural blind spots Before a campaign goes live, Whtwrks’ incoming president Tamara Zachery and her teammates do a “gut check,” allowing people to be honest and share thoughts and concerns they have with the look and feel of creative—even if it’s uncomfortable. Although the agency hasn’t had any internal
Author: Regina Kim
The Global Chief Executive Officer of media agency UM Eileen Kiernan believes that advertising can change the world. “Who woulda thunk it?” she says at the end of our 30-minute Legends & Leaders conversation, which every practitioner and student of advertising and media needs to watch. Watch the Video on MediaVillage.
Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther’s Original, Riesen and Mamba. The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend,
