There were no Cannes Lions. Other awards shifted their dates. But the good folks of the Los Angeles advertising community kept to their usual schedule, albeit virtually, awarding recent high-profile work. The region’s trade body, ThinkLA, celebrated its 10th annual IDEA Awards online with a virtual cocktail reception, a photo booth (somehow) and a DJ
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Amanda Cosindas is gearing up to move across the country from Los Angeles to Mattapoisett, Massachusetts, with her 10-year-old son later this month. Uprooting her family is necessary for Cosindas, director of marketing and communication at the creative agency The Many, to be able to manage her job and her son’s education this year. As
The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement. The Media Responsibility Audit included doing a comprehensive assessment of
IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles which are geared towards “protecting brands and the communities that a brand serves, weighing the impact of harmful
During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage. In the lead-up to the Women in Media Awards, which will be hosted in October, we’ve been celebrating advertising, marketing,
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to
Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what’s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple
Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple. The effort, dubbed “Partnership for Responsible Addressable Media,” includes Procter & Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk,
