In April 2004, advertisers tried to remake TV advertising’s annual upfront marketplace. The Association of National Advertisers and the American Association of Advertising Agencies got roughly 40 brand, agency and TV network executives and even some lawyers in a midtown Manhattan board room, and the group spent five hours figuring out how to change the
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Today, IPG Mediabrands’ global media agency network UM is launching its third Impact Day around the world, closing 100-plus offices in 50 countries to give staff the chance to help others. Last year, more than 80 offices shuttered their doors, up from 60 the year before, and now, the effort is bigger than ever, even
UM and IPG are all in for small business with a new initiative designed to help U.S. privately owned operations navigate the complexities of the coronavirus pandemic. The “All In for Small” initiative was developed by UM and innovation lab IPG Medialab in collaboration with IPG agencies Kinesso, Momentum, Octagon, Reprise, R/GA and United Minds.
IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. The platform, dubbed “All In For Small,” features webinars, playbooks and thought leadership content pieces from UM and its sisters IPG agencies Kinesso, Reprise, R/GA, Momentum, United Minds and Octagon. Sub-branded
An IPG Marketing collective to help small businesses not only survive, but ultimately thrive in the face of COVID-19. You’ll find weekly roundtables with business leaders, experts, and partners, as well as links to additional resources to help support your business. If you’re a small business owner, here’s where you can find an always-on hub
The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re out of the headlines.
Ah, good old Joe. Mandese started Monday’s “Upfront 2025 – 2026” with some “good news.” He said that five years from now we’ll be looking back on the creation of Bristol Myers’ Tesla-created COVID-19 vaccine that helped us gain immunity. But COVID-24 “has forced us at MediaPost to again postpone a physical event.” Indeed: Pandemic
IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a
In what may well be the first publicly stated principles by a major holding company’s media services unit governing the trade off between brand safety and brand responsibility, IPG Mediabrands has codified ten elements to serve as the guidepost for its organization, and how they service their clients and consumers alike. “If it is the
Last week, an ad executive at Mediabrands, a large ad-buying firm owned by Interpublic Group of Cos. said on LinkedIn that it was time for marketers to hold Facebook’s leadership team accountable. Facebook “must rethink how to curb the spread of content that incites violence and leads to divisive discourse,” wrote Elijah Harris, senior vice president of
