Marketers eye minority-owned media companies as diversity conversation heats up. Upfront conversations are generally around pricing, programming and audience numbers. That’s changing this year after the events of 2020, which have brought diversity and inclusion to the forefront of ad industry discussions. There’s been a broader push in this year’s upfront conversations to shift spend
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IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM. The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying. Insider identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going. Eileen Kiernan, global CEO of UM Eileen Kiernan
Digital advertising as we know it is fundamentally changing. Apple and Google’s moves to phase out longstanding ad targeting practices and privacy laws like California’s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads. Marketers, who are expected to spend $191 billion on digital advertising in the US this year, are revamping
This week’s agency news, people on the move and brand buzz. In the pitch room: Behr selected UM as its media agency of record, leading media strategy, planning, buying, and data and analytics for the Behr Paint DIY, Professional and KILZ brands. Read Article on Campaign US.
Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings’ primary global markets in North America and Europe. Read Article on Mediapost.
A day after naming Ogilvy as its lead global brand strategy agency, Enterprise Holdings has chosen UM as its media agency of record for its portfolio of brands, including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. The IPG Mediabrands agency will take on all media strategy, planning, buying, data and analytics duties
Apple’s privacy update has sent waves across the advertising industry. Its new App Tracking Transparency feature requires apps to ask for users’ permission to use their information for advertising. Experts expect consumer opt-in rates to be low, which could lead to significant challenges in targeting and measuring ads. Read Article on Business Insider.
Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday. UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company’s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. Omnicom Media Group’s PHD was the
Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands’ UM unit its media agency of record. UM will handle media strategy, planning, buying and data analytics for the Behr Paint DIY, Professional and KILZ brands. The assignment follows a review and Haworth Marketing + Media was the incumbent.
With the paint now dry, IPG Mediabrands’ UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a
