Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 2 of a 4-part series. It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice
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More agencies and brands are releasing their campaigns and endeavors to elevate women as Women’s History Month (WHM) wraps up. This year, UM is introducing the female-focused “Uniquely Me” campaign to focus on the singular experiences women bring to the table; it ties into DEB’s 2021 theme of intersectionality. Women UMers were encouraged to share
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series. The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade
RECMA’s latest rankings are out and UM has continued to demonstrate growing industry leadership, despite the challenges faced throughout 2020. UM topped the vitality rankings, receiving the highest marks in new business performance over the last three years, resulting in a “Dominant” classification from REMCA, and the #1 top ranking of all Canadian agencies. UM
With the Shopper Innovation + Activation (SIA) Awards’ early bird entry for submissions just passed, the industry judges have their work cut out for them. This year, UM’s Richard Fofana, VP Strategy, will be virtually joining a jury of 10 experts from across the industry to debate the best work and select winning entries for
UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership. Read Full Article on Campaign US.
On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the
After spending much of last year building one side of its advertising marketplace, Zeus, the Washington Post is gearing up to open the other. In the beginning of the second quarter, Zeus Prime, a self-service ad platform, will be opened up so ad buyers can reach users across all of the sites using Zeus Performance,
Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
Lewis was recognized last year by Campaign US as the top Head of Agency/Media. In 2019, she had been promoted from running UM’s New York office to overseeing all U.S. operations and had overseen memorable campaigns and solid 15% growth. This year, Lewis faced a test to see whether she is as effective during difficult periods. The
